December 30, 2003
Jesus Is, Like, SOOO Dreamy!
Posted by nerdling | December 30, 2003 05:58 PM
In further proof of the lows that we as people are sinking, in order to make Christianity interesting to a new generation of followers the world's largest publisher of Christian literature has now put out a version of the New Testament aimed at one of the most popular marketing groups around: teenage girls. Revolve isn't just any teen Bible, but a Bible made to look like Seventeen magazine.
In focus groups, online polling, and one-on-one discussion, Transit has found that the number one reason teens don't read the Bible is that it is "too big and freaky looking." This fashion-magazine format for the New Testament is the perfect solution to that problem. Teen girls feel comfortable exploring the Scriptures and over 500 further-study notes because of the relevant format!
I have no particular problem with trying to make Christ interesting to younger audiences but this is symptomatic of so many things that are misaligned in the world at large. When we have to resort to Christ giving beauty tips in order to make him appealing, either something has gone terribly wrong with Christianity or something has gone terribly wrong with people in general—or, as I suspect, there is something very terribly wrong with both. Somewhere along the line, Mandy/Britney/Christina/Hillary/Mary-Kate-and-Ashley became more important than the figure who has dominated and dictated world history for the past 2,000 years.
Does that freak anyone else out?
